SUPARI x CRED
Graphics for Infotainment films
Timeline: 1 Month
Role: Designer and Illustrator
Tools: Procreate, Photoshop
CRED is an Indian fintech company. It is a reward-based credit card payments app and also lets users make house rent payments and provides short-term credit lines.
Brief
Cred wanted to create an Intellectual Property called 'On the Money' - a series of videos explaining different ways Brands, Private individuals, Companies make money and it shares some fun trivia on the topics. The mood of these films is fun, easy and the content is easily comprehensible by laymen.
My job as the graphic designer was to work with the animator and design graphics for the films including infographics, collages, graphs and more for the films produced by Supari Studios. I worked on 3 films from the series - NFT, Surrogate Advertising and Music Licensing.
